INSIGHT HEALTH AI, INC. × BUZZLEAD · THE HIVE · SEPTEMBER 2026
BuzzLead

Welcome to the Hive, Insight Health AI, Inc..

Jaimal, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Insight Health AI, Inc. is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.

Underneath the jar: every US physician practice mapped, the 43,700 that look like your best customers, and three campaigns we'd run for Insight Health in the next 30 days.

PREPARED FOR JAIMAL SONI · AUSTIN, TEXAS · FROM ST. PETE BEACH, FL
Troy Aitken and Nick Konstantinidis, co-founders of BuzzLead
Co-foundersNick Konstantinidis & Troy Aitken
Section 01 · Why there's honey on your desk

Three things came with the jar.

01

The honey

Raw, from a US apiary. Something you'll open instead of file.

02

This page

Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Insight Health AI, Inc..

03

The call

Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.

Section 02 · The company shaped like you

Lumion: zero pipeline to 50+ meetings in 31 days.

Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, an operational pain that triggers the purchase, and a marketing team that needs pipeline now.

In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion

Read the Lumion breakdown

31
Days to results
100+
Positive replies
50+
Meetings scheduled
80%
Hold rate
Section 03 · The sweet part

What could be sweeter than 65,500 to 109,200 more of your best customers?

You already have the dream ones: the specialty physician practices that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 65,500 to 109,200 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.

Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.

YOUR DREAM CUSTOMERS
  • The Oregon Clinic50k+ procedures performed, 2x national benchmark for quality
  • Maryland Oncology Hematology
65,500 to 109,200specialty physician practices that look exactly like them
A FEW WE'D GO AFTER FIRST
  • AissenceAIMarcus, Iowa
  • JobflowEl Paso, Texas
  • Careerflow IncSacramento, California
  • Quantum Genies LLC, DBACalifornia
  • ResumeApplyBasic, Nevada
Section 04 · Your market, sized

Every cell is a specialty physician practice.

Every US physician practice sits in a public dataset with provider count, specialty mix, and the administrators who sign off on vendors. We build the list from state medical licensing boards and Google Maps healthcare listings, enrich the buyers, and time the sends to referral and prior-auth pain.

US physician group practices (offices of physicians)Your sweet spot: 10 to 200 providersIn-market this quarter
0
US physician group practices (offices of physicians). US Census County Business Patterns, NAICS 6211 Offices of Physicians.
~43,700
Sweet-spot practices
10 to 200 providers, referral-heavy specialties
4
Buyer personas
Practice Admin, COO, Referral Coordinator Lead, CMO
~175K
Relevant contacts
At 4 titles per practice
60 to 90 days
Evaluation window
From prior-auth backlog to go-live
Section 05 · Intent

You're the first supplier that comes to mind.

We'll actively monitor all 436,867 US physician practices and reach out when the right signal shows up, so Insight Health is the first name a practice administrator thinks of when referral and prior-auth automation comes up.

  • New Practice Administrator or COO hiredState licensing board updates and LinkedIn. New operators reset the vendor stack in year one.
  • EHR migration announcedHIMSS press releases and KLAS reports. Integration budget is open right after go-live.
  • Prior authorization denial rate spikePayer transparency reports and state Medicaid data. Rising denials push practices to evaluate automation.
  • Referral coordinator or intake staff job postingIndeed and LinkedIn job boards. A staffing gap in this role is a gap an AI agent can fill.
  • Practice acquired by PE-backed MSO or health systemState licensing board ownership filings. New owners consolidate tech across acquired sites.
  • Conference attendanceMGMA and HIMSS rosters. Practices sending ops leaders to these events are actively evaluating tools.
09:14 · TODAY
42-provider gastroenterology group in Ohio posts opening for Referral Coordinator Lead
→ HIRING-PAIN PLAY
YESTERDAY
Texas orthopedic group's prior-auth denial rate hits 18%, up from 11% per payer scorecard
→ DENIAL-SPIKE PLAY
MON
Neurosurgery practice in Florida completes EHR migration, go-live last week
→ NEW-EHR PLAY
YESTERDAY
12-location pain management practice acquired by PE-backed MSO, new COO named
→ NEW-OWNER PLAY
Section 06 · Three strategies, deployed together

TAM, lookalike, intent. Every angle, from day one.

This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.

STRATEGY 1 · TAM

Own the whole market

TargetThe ~43,700 specialty and multi-specialty practices in your sweet spot: 10 to 200 providers, decision-makers enriched from state licensing boards and Google Maps
AngleOne AI platform to end fax-based referrals and manual prior auth instead of stitching together three point tools
~43,700 ACCOUNTS
STRATEGY 2 · LOOKALIKE

Mirror your best customers

TargetPractices that look like The Oregon Clinic and Maryland Oncology Hematology: similar specialty mix, provider count and referral volume
AngleLead with what changed at The Oregon Clinic and Maryland Oncology Hematology after Insight Health went live
~65,500 ACCOUNTS
STRATEGY 3 · INTENT

Catch them in-market

TargetPractices showing a buying signal this quarter: new practice administrator, EHR migration, denial-rate spike, or referral coordinator opening
AngleA one-to-one outreach written from the specific signal, sent inside the week it happens
~18,000 PER YEAR ACCOUNTS
Section 07 · The first 30 days

What happens after you say yes.

Section 08 · Join the Hive

The honey was the easy part.

Jaimal, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.